Privacy Policy

Your privacy is very important to us. This Privacy Policy outlines how Tail Tags collects, uses, stores, and protects your information when you use our website, services, and products. By using our services, you consent to the practices described in this policy.

1. Information We Collect

We collect information to provide you with a personalised experience and ensure our services operate effectively. This includes:

  • Personal Information: Name, email address, phone number, and billing details.
  • Pet Information: Your pet’s name, breed, status updates, and other relevant details.
  • Account Information: Login credentials and any preferences set in your profile.
  • Location Data: Information about the location where a Tail Tag is scanned, if location permissions are enabled.
  • Usage Data: Details about how you interact with our website, such as pages visited, features used, and time spent.
  • Device Information: Technical data such as browser type, operating system, and device identifiers.

2. How We Use Your Information

We use the information collected to:

  • Provide, maintain, and improve our services.
  • Help reunite lost pets with their owners through the Tail Tags system.
  • Personalise your experience on our platform based on your preferences.
  • Communicate with you about updates, offers, and support inquiries.
  • Analyse usage trends to enhance the performance of our services.
  • Protect against fraud, unauthorised access, or illegal activity.

3. How We Protect Your Information

We take reasonable steps to ensure your personal information is secure and protected from unauthorised access, alteration, or disclosure. Our measures include:

  • Data encryption where applicable.
  • Secure data storage on trusted servers with restricted access.
  • Regular security reviews and system updates.
  • Training our staff on data protection best practices.

While we take these steps, no system is completely secure. You are responsible for safeguarding your account credentials and notifying us of any unauthorised use.

4. Sharing Your Information

We do not sell your personal information. However, we may share your information in the following circumstances:

  • With Consent: When you explicitly agree to share your data.
  • With Service Providers: Trusted third parties that assist us with tasks such as payment processing, analytics, and communication services.
  • For Legal Reasons: To comply with legal obligations, protect our rights, or prevent illegal activity.

5. Your Rights

Under New Zealand privacy laws, you have the right to:

  • Access your personal information and request a copy of the data we hold about you.
  • Update or correct inaccuracies in your personal information.
  • Request the deletion of your personal information, subject to legal obligations.
  • Withdraw consent for the collection or use of your data, where applicable.
  • Complain to the Privacy Commissioner if you believe your rights have been infringed.

6. Cookies and Tracking

We use cookies and similar technologies to enhance your experience on our website. These allow us to:

  • Keep you logged in to your account.
  • Understand how you interact with our platform.
  • Deliver tailored content and advertisements.

You can control or disable cookies through your browser settings. However, some features of our website may not function properly without cookies.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. If you close your account, we may retain limited information to comply with our legal and regulatory requirements.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated to you via email or a prominent notice on our website. The latest version of the policy will always be available on this page.

9. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us:

Email: [email protected]
Phone: +64 20 4190 8000